The biggest opportunity in business today is to set up a future focussed, mobile first version of a legacy business that is not focussed on young people and patronizing. Why does every startup bank assume I'm 17, broke and trying to split the cost of Pizza with mates or put aside a bit of cash to buy my first car. Why does every customer centric mobile tariff assume I'm struggling to pay my bill each month? Decent design, great CX, being mobile first, having slick onboarding needs to be aimed also at 64 year olds with Platinum Amex's or 28 year old Soho house members, or pretentious 40 somethings too. …see more