Realistically Amazon is a brilliant logistics company, a superb cloud computing provider, it's wonderful at logic and code and scale, but it's an abysmal Retailer. It has no idea how people behave, no idea how to sell, no idea how to serve people. It's approach to Whole Foods shows little competence, it's Bookstores are average, it's 4 star stores are a joke, and Amazon Go is basically an R&D lab that lets people in. Amazon is a company without any vision, it's a million A-B tests, and this works well for servers and logistics, but is lousy for customers. If anyone wants to create what the future of shopping is, please don't look in this direction, or you face copying the mistakes of the blind. …see more