If you were going to be miserable, the three most common types of "disruption" and "innovation" are. 1) Exploiting the grey areas of the law. E.g Airbnb, Uber, Bird, Enron, Juul, and hoping for the best. 2) Getting lots of VC money and burning it with a pretty bad business model but hoping to sell to a large incumbent sucker or to IPO then run. E.g Dollar Shave Club, FitBit, Glossier, Allbirds, WeWork 3) Having a platform and not taking any responsibility for staff or content . E.g Facebook, Care . com, TaskRabbit, Uber. The idea disruption comes from a Clayton Christensen style " lower cost due to tech" is largely nonsense. It's mainly just lots of small bets, some of which win for a time. …see more