Most Large companies want to act like smaller, startup style companies and not the legacy businesses they are. Old companies are like adults, they have deep expertise, clear wisdom, they know what they do well, but can't change easily,. They are slow, entrenched and don't embrace risk because they've too much to lose in fixed costs/commitment/reputation, and not long enough alive for change to pay off. If Adults pretend to be teenagers it looks immediately wrong. Wearing youth clothing, with teenage body language and lingo isn't going to fool anyone, or make any difference. If you're an Adult and you want a younger, risk taking, faster, more naive, version of yourself with a long future you don't pretend to be a child, you have kids. Perhaps creating a new entity, with the same formative ingredients, that can learn from you, but not be tethered to you, is precisely the right metaphor and actual plan for digital transformation. Yet 99% of consultants advise the "buy these clothes and use these emojis" and you too will look young model. …see more