VR is nice and all, but have you thought about removing a step from your booking flow. Dynamic Creative is indeed exciting, but have you thought about making sure you're in stock of your most popular items? The robot you have in the front is lovely, but what about opening another till because there is a long line? Be proud of press release about using drones, but have you though about letting customers email you? It's great you're embracing AI, maybe it can make a decent mobile website for you? Your always on content strategy is wonderful in it's ambition, but let's get excited about making really good stuff for it. I'd like you to get as excited about 3D storytelling as you are about the idea of keeping me signed into your website that I pay access to use. …see more