The weird thing about ecommerce for CPG/FMCG is we take the same products we sold in store. Take photos of them. List them badly and hope people buy them. Have we ever thought to : 1) Rethink unit size for online, maybe around time - "monthly pack" 2) Rethink packaging 3) Use better images to show what you're getting. 4) Think about product bundles. We lazily take old constructs and behaviors and pull through the new. You can't see how big, how many or really what type of product from this image. …see more