From Fortnite to Netflix, Minecraft to TikTok, we may have to face the reality that adblocking or "the death of TV" isn't the big threat to advertising, but that we increasingly spend our time on media that isn't ad funded. It's not a problem, but it's a challenge to be aware of. Especially the challenge of reaching people with enough money to pay for content and who just happen to be the most desirable customers in the world. …see more