Given the rise of eCommerce and the difficulty in making profit there, you would have expected cpg/fmcg companies to so something totally nuts like offer larger sizes, change packaging, actually use images online that allow you to see what you are buying not just photos of products. Do a 31 size pack and call it " a month of ", and synch with subscriptions. We insist on seeing new behaviors, new possibilities and new opportunities and then establishing how to sprinkle a bit of that on to what we've always done …see more