When are are going to understand that people do not spend time online?  They exist in a world where reality blends the two. Digital stuff is just how we live. It’s not a choice.  It’s not a behavior. We don’t “go to the power grid” when we boil a kettle, we just make tea. In the same way, we don’t do digital banking, online dating or ecommerce, we just send money, go on dates and buy stuff in 2018. This isn’t semantics, it’s the outlook and mindset we have to have for the modern age, we have to build for this reality not adapt what we have to jusr about work in it by bolting things on to the side …see more