Dear Publishers. Please offer instant easy micropayments, not paywalls or the default of harassing me with terrible ads.  I'm happy to pay for your content, but I don't want to commit to it, or only consume stuff from you.  Information is a diet, I love Pizza, Chicken Tikka Masala and Kale Salad, that doesn't mean I want to spend money only being able to eat 3 types of food, the same is true for content. There are many great publications I'm simply never going to sign up to, this is to be expected. Just find a way to take sensible amounts of money from me per page view.  Let's price it at 10 times what you make from a page view on you ads and everyone is happy. & sure, feel free to infrequently serve me premium ads to boost your profit margin. Just make them beautiful, relevant, considerate and valuable ( in all senses) . Now everyone is happy. …see more