I sense a lot of companies are rather lost.  What is the role of your company in people's lives? What does it stand for? What would the world miss out on if you vanished?  What about you means you can do that very well?  These are big questions many companies can't answer. It's expensive making brilliant things people don't want. It's stupid relying on "test and learn" as a corporate development strategy.  Stand for something. Make a few simple brilliant things or experiences very well. Listening to people. Understanding people. Being introspective. All things that pay back massively. …see more