Make.It.Easy. Most clients strategy for the modern age should be about these three words only. Make it easy to find, pick and pay. Virtually all innovation should be aimed at simplification. People today have an abundance of stuff, decision fatigue, and more disposable income than ever. From finding things to do on a Wednesday night, to upgrading car rentals to finding a hotel to stay in, to buying a t-shirt, work hard to remove all barriers. It could be as simple as adding "pay by paypal" …see more