I've wanted to write a piece like this for some time, and then along comes Mark and writes it way better than I ever could have. A wonderful piece. Only thing I'd add is we should relish this debate. When did our industry get so embarrassed to have a wildly big passionate argument? Why did we get uncomfortable forcing each side to substantiate their thinking? Why do we think this sort of Socratic debate and then finding commonalities and establishing the middle ground is somehow a bit too serious and proper for us? cc Mark Ritson …see more