The two most annoying things in advertising at the moment. #1 The endless stupid use of the expression "storytelling". It shows that we don't have any understanding of what we do or how real people actually function in the world. #2 The misguided belief that we've incredible amounts of data, that it's clean, easy to use, that we need more of it, and that everything must be "data driven". I've never seen a "data driven insight", I've seen ones we found data to substantiate. …see more