Tell exceptional truths - what needs to be said in order to make things right. Speak up. Advocate. And if you create friction in that process, keep going - creating discomfort is the first step towards change. My convo with Derek J. Horn on his new podcast gets into this and more. "I have a ton of respect for our industry, but I think it needs a balance of criticism and critique of activism and continually questioning if what we're doing is the right thing for everybody affected by what we do. And what we do as marketers is the, I say the world's most powerful industry. And so we really need to keep it in check sometimes. I've been writing about some of the illusions of progress that we say that we make in #marketing and some of the ugly truths behind that, but I think that's important to just keep moving the industry forward." Links in comments - thanks Derek! …see more