Specific thoughts on #B2B #marketing during #COVID19 . Unprecedented means without previous instance. The root, precedent, is something used as an example for the future. The truth is, for businesses, we already have vocabulary to describe what's happening around us and our organizations. Marketing was already starting to push organizations to inhabit the kind of place in this world that many brands are adopting now. And that means B2B firms may have everything they need to be positioned well for the difficult, tough times ahead and the eventual rebound post-pandemic. …see more