Storytelling is as integral to #digitalmarketing as pictures to a picture book. You can have all the clever tweets, amazing #hashtags , and beautifully styled Instagram photos you can come up with, but if there’s no cohesive #brandstorytelling behind them, they won’t win you loyal followers. Why? Because you can’t build a connection with a series of tweets, no matter how clever they are. And in the digital age, marketing is all about building connections with your customers. …see more