Earned media wins out once again.🙌🏽 Here’s what one of the top brands has to say... “Once upon a time, you needed a strong competitive claim, proven :30 second TV spot, and a traditional media plan. To break through today and reach a broad audience, an idea has to be surprising, understandable in eight words (a PR headline), and channel agnostic. Earned media is more powerful and necessary than ever before.” - Kate Trumbull, VP of Advertising for Dominoes. #marketingstrategy #earnedmedia #marketing #pradvice …see more