Brands today find themselves walking a tightrope when it comes to #dataprivacy . On the one hand, customers expect—honestly, demand—marketing that is personalized to their needs, interests, and desires. But on the other hand, growing skepticism about how brands are using the personal data they collect is prompting customers to call for greater privacy protections. How can you personalize #marketing without coming across as creepy? Check out my tips for the perfect #marketingstrategy . …see more