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Shama Hyder

CEO of Zen Media, Best-Selling Author, Keynote Speaker, LinkedIn Top Voice in Marketing 4X.

619712 followers 500+ connections
‪In a b2c transaction, the consumer wants to avoid regret. In a b2b purchase, the buyer wants to avoid blame. If you want to grow the b2b side, elevate credibility and trust. #b2b ‬

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