The connected consumer presents challenges, but also opportunities to innovate, for brands that are willing to adapt to their conflicting needs, resolve their tensions, and make the purchase journey as rewarding as the final destination. I’ll first share a visual “roadmap” that provides a high-level overview of our findings on the connected consumer, followed by a deeper dive into key highlights from our research, complete with actionable insights that your brand can put to practical use right away.  …see more