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Shama Hyder
CEO of Zen Media, Best-Selling Author, Keynote Speaker, LinkedIn Top Voice in Marketing 4X.
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Should I or shouldn't I? Amazon's Jeff Bezos shares this piece of incredible advice on how to make the tough life decisions. "And for me, the best way to think about it was to project myself forward to age 80 and say, “Look, when I’m 80 years old, I want to have minimized the number of regrets that I have... our biggest regrets, in most cases, you can murder somebody and okay, you’ll regret that, but in most cases our biggest regrets turn out to be acts of omission. It’s paths not taken and they haunt us. We wonder what would have happened. I loved that person and I never told them, and then they married somebody else. I didn’t do this, and so that’s the frame of mind that I put myself in and once I did that, and thought about it that way, it was immediately obvious to me. I knew that when I’m 80, I would never regret trying this thing that I was super excited about and it failing. If it failed, fine. I would be very proud of the fact when I’m 80 that I tried. And I also knew that it would always haunt me if I didn’t try. And so that would be a regret, it would be 100% chance of regret if I didn’t try and basically a 0% chance of regret if I tried and failed. So I think that’s a useful metric for any important life decision."
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