I learned a lot about branding at the #UniversalHealthCoverage Forum in Tokyo. Quite often, it’s about far more than just a bright smile or a glossy exterior. If the message doesn't resonate, the packaging can fall flat. Well, I am definitely a convert to the #UHC movement, because the messaging speaks to my life and professional pursuits. It’s about social justice and equity. It’s about humane and ethical policies. And that’s a brand I want to be a part of. The Uniting to Combat Neglected Tropical Diseases Team was on board with the #WalkTogether movement at #UHCForum2017, as it embodies the spirit of legendary Elder Nelson Mandela, who said, “Health cannot be a question of income. It is a fundamental human right.” …see more