Here's something really important to consider about product design: Not all products have to be habit-forming. Life insurance policies don't need to be habit-forming! What's important to realize is that helping users form a habit is a competitive advantage. This means that when you DON'T build a habit, you have to find a competitive advantage elsewhere. Some other competitive moats may include: Intellectual property, economies of scale, brand loyalty, or network effects. But if you don’t have a sustainable competitive advantage, you enter a never-ending fight on price and features. You drop your price, the competition drops theirs. You add a feature, the competition adds the same feature. All of these things cut into the bottom line. This is why habit-formation is so valuable: it’s a sustainable competitive advantage. #Hooked #UX #ProductDesign …see more