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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
I've been a startup founder twice now. And to tell you the honest truth...it isn't a fun job 😅 It's stressful, draining, and when it's unclear whose responsibility something is, it's yours. Now that I've moved into a role as an investor, one thing I tell startup founders is this: CEOs only have one job -- prioritize. CEOs are professional prioritizers. Everything else is detail. Which brings me to the main issue I find with startup founders. It's not that they aren't smart or dedicated or capable of performing at a high level, it's that they make no time in their day for their key responsibility of prioritizing. They're so busy reacting to emails, Slack notifications, and hopping between calls, they don't make time to plan long term goals and prioritize the things that will help the company scale. And so my advice to every founder is this: Make time to think. It is quite literally a competitive advantage. While other people are distracted, running from task to task, you'll be able to do the strategic thinking necessary to build a company. I recently appeared on The NFX Podcast with James Currier where we talked: • Why I wrote my first book Hooked • How to build habit-forming products • My angel investment strategy I've included a link to the episode below! …see more

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