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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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Societies tend to develop “social antibodies” — defenses against new harmful behaviors. Cigarettes are an example of this. Smoking in public became taboo over the span of just one generation after social conventions changed. Legal restrictions played a part, but a shift in the perception of smokers — from cultured to crude — laid the groundwork for public support of smoking bans. Similarly, the remedy to digital distraction may be developing new norms that make it socially undesirable to check one’s phone in the company of others. Like cigarettes, our personal technology use can become a bad habit. People enter a zone when they use their gadgets. Checking email or scrolling through Facebook can be intoxicating and disorienting. Tech makers design these products using the same psychology that makes slot machines addictive. I explain more in the clip below 👇 How have you handled digital distractions in your social circles? #Indistractable #Attention #Relationships
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