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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
Did you know discomfort isn’t necessarily a bad thing? Feeling bad isn’t always bad! The truth is, being emotionally uncomfortable is our default human state. Without the discomfort of wanting things to be better, we would never change. This is important to keep in mind because much of the self-help industry tells people that they’re supposed to be happy all the time. If you’re not happy, then something must be wrong with you, right? That’s silly! This mindset ignores the fact that our natural state is not happiness. Our species evolved for perpetual disquietude, not constant bliss. Stop running from discomfort and instead let’s learn how to harness its power. Our constant discomfort is what helped our species invent life-saving medicines, overturn despots, and explore the cosmos. We’ve always wanted more and better and that’s a good thing! We can learn to use our emotional discomfort as rocket fuel to propel us towards traction rather than trying to escape discomfort with dis-traction. We can't control our feelings. Instead of trying to numb our pain with another glass of wine, another Netflix episode, or another hour of mindless scrolling, let’s listen to our discomfort and harness its power for good. #Indistractbale #Values #Evolution #Psychology …see more

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