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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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There are two kinds of work: “reactive” work and “reflective” work. Reactive work is addressing the pings, rings, and dings. It’s attending meetings, responding to emails, and taking phone calls. Most people’s days are filled to the brim with reactive work. It demands their attention and makes people feel productive. But we also need time for reflective work. Reflective work is where the problem-solving and creative work get done. It's where we make plans for the future and it has to happen without interruption. If you don’t make time to work without distraction, you are letting distraction trick you into prioritizing the urgent at the expense of the important. When none of the important reflective work gets done, opportunities are missed. We must make time to think or we’ll go through our days mindlessly. How are you going to make time for reflective work in your day? #Indistractable #Reflection #ProblemSolving #Leadership
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