Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention on other things by storing automatic responses in the basal ganglia, an area of the brain associated with involuntary action. Habits form when the brain takes a shortcut and stops actively deliberating over what to do next. The brain quickly learns to codify behaviors that provide a solution to whatever situation it encounters. This is why companies that help shape habits have such a profound impact on their customers’ lives. Habit-forming products change user behavior and create unprompted user engagement. The aim is to influence customers to use the product on their own, again and again, without relying on overt calls to action such as ads or promotions to bring them back. We can use the principles of habit-formation to build healthy habits in people’s lives. Which products have shaped your behavior most? #Hooked #BehaviorChange #HabitFormation #ProductDesign #Engagement …see more