If you’re building a product that requires repeat engagement, you have to answer this question: What’s the habit you’re trying to create? Answer these questions: 1) What’s the psychological itch that your customer or user seeks to scratch? 2) What’s the external trigger that prompts the user to action? 3) What’s the key action and how can it be made simpler? 4) Are you scratching the user’s itch and yet leaving them wanting more? 5) Is the user investing in the product by making it better with use? Any good examples of habit-forming products that come to mind for you? #ProductDesign #UX #Simplicity #Innovation …see more