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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
Not all external triggers are bad. In many ways, we can leverage them to our advantage. For example, studies find short text messages providing words of encouragement are effective in helping smokers quit. A meta-study of interventions from ten countries found, “unequivocal support for the efficacy of text messaging interventions to reduce smoking behavior." The trouble is, despite the potential benefits external triggers can provide, receiving too many can disrupt our productivity. How, then, can we separate the good external triggers from the bad? The secret lies in the answer to a critical question: Is this trigger serving me, or am I serving it? #Indistractable #Productivity #Values #TimeManagement …see more

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