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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
Pop quiz: What’s the difference between traction and distraction? 🤔 It’s not the activity you’re doing. It’s not when you’re doing it. It’s not how effectively you’re doing it. The difference between traction and distraction comes down to one word: forethought. If you’re doing something you intended to do in advance, you’re practicing traction. If you’re doing something you didn’t intend to and are doing impulsively, you’re experiencing distraction. Finishing a work project early and watching your favorite Netflix show can be traction...if that’s how you intended to spend your time. Traction helps us accomplish goals; distraction leads us away from them. But you can’t call something a distraction unless you know what it’s distracting you from. How do you practice traction? What are some of the things you make time for? #Indistractable #Values #Scheduling #Behavior …see more

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