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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
In order to avoid distraction, we must understand it’s roots. I initially didn’t want to believe the things that drive us to distraction, but after digesting the scientific literature, I had to face the fact that the motivation for diversion originates within us. As is the case with all human behavior, distraction is just another way our brains attempt to deal with pain. If we accept this fact, it makes sense that the only way to handle distraction is by learning to handle discomfort. #Indistractable #Distraction #Productivity #PainManagement #Discomfort …see more

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#Indistractable #Distraction #Productivity #PainManagement #Discomfort

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