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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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One of the most effective ways to change our behavior is to change our identity. No, this doesn’t require joining a witness protection program. Rather, as modern psychology confirms, slight alterations in the way we see ourselves can have a dramatic effect on our future actions. I was a vegetarian for five years. As anybody who has tried a meat-free diet knows, people always ask you, “Don’t you miss meat?” The answer: Of course I did! But when I began identifying as vegetarian, I experienced a shift. Meat was no longer a craving to be fought, it was just something I no longer ate. Vegetarians don’t eat meat, so I didn’t eat meat. Not eating meat was fundamental to my identity, so I didn’t do it. By aligning our behaviors to our identity, we make choices based on who we believe we are. Which identities help you make better decisions? #Indistractable #Identity #BehaviorChange
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