If what we’re watching is engaging, we feel the relief of being mentally elsewhere. For proof, just visit your local sports bar during a big game. Instead of watching the match, watch the people. Cultural Anthropologist and Professor Natasha Schüll describes the state of laser focus during the game’s most exciting parts as “The Zone,” an exhilarating mental state found in other mediums. Check out this clip from an episode of my podcast below. For more information on business, behavior, and the brain, be sure to tune in to my podcast (link in the comments below!). I post new episodes every Monday! #HumanBehavior #BehavioralPsychology #BehavioralDesign #NirandFar …see more