N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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It wasn't until I understood the deeper psychology of distraction that I could do something about it. There's a famous saying, “Insanity is doing the same thing over and over again but expecting different results.” And that's what most of us do. Day in and day out, we keep getting distracted by the same things. And so, the idea here is that when you understand the deeper psychology of distraction, when you understand what actually drives us to do the things we don't want to do that are against our better interests, we can do something about it. And that's what being Indistractable is all about. For a recent feature in Entrepreneur Media , I discussed the psychology behind distraction, how distraction affects the workplace, and more. Check out more of my conversation with Robert McGovern at the link in the comments below and learn how you can “Push Back Against Distraction!” #Indistractable #ConsumerPsychology #WorkplaceCulture #Tech #HumanBehavior #Entrepreneur
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