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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
300691 followers
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The difference between traction and distraction… is intent! If you plan to spend one hour per day on social media and intentionally set aside time for it, that is traction. On the other hand, if you are in the middle of doing work and you step aside to something that is seemingly productive (e.g. checking your email) without prior intent, that is distraction. How do you intend to spend your time today? Comment below! #Indistractable #Distraction #Traction #HumanBehavior #Intent
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#Indistractable
#Distraction
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#HumanBehavior
#Intent