A lot of people ask me, “What is a habit?” A habit is an impulse to do a behavior with little or no conscious thought. About half of what you do every day is done from habit. There are good or bad habits. In our industry, we can use habits to help people live happier, healthier, more engaged, and more productive lives. There is a big difference between a habit and an addiction. Addictions are persistent, compulsive dependencies that hurt the user. Everything I teach is about persuasion: helping to build healthy habits into peoples’ lives, so they do what they already want to do. There’s an ethical line crossed when you keep someone using your product when you know they don’t want to. That’s coercion. I’d put addiction in that category. Some companies need to worry about this, but most have the opposite problem: “I have a great product that would really help my customers if I could only get them to use it.” That’s what I teach you in Hooked. To learn more, check out my interview with Keith Fenech in the comments. 👇👇👇 #Hooked #HumanBehavior #ProductDesign …see more