“Is hooking users a requirement for product success? Or, can a product be successful without forming a habit?” This is a question I recently received from a reader. My response: Not every company needs to build a habit, but every company seeking to build a habit requires a hook. Watch me elaborate on this answer in the video below! Also, if you have a question about behavior design or habit forming products, send it my way, whether here or to my other social media profiles, and I’ll try and answer as many as possible! Twitter: @nireyal Facebook: Nir Eyal #Hooked #BehaviorDesign #ReaderQuestions …see more