Companies that form strong user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without any external prompting. Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions. A habit is at work when users feel a tad bored and instantly open Twitter. They feel a pang of loneliness and before rational thought occurs, they are scrolling through Facebook. A question comes to mind and before searching their brains for an answer, they ask Google. The first-to-mind solution wins. How do products create habits? The answer: They manufacture them. Today, small start-up teams can profoundly change behavior by guiding users through a series of experiences I call hooks. The more often users run through these hooks, the more likely they are to form habits. By doing so, start-up teams can drive profits to their businesses by using intentional product design. The First to Mind Wins. #Hooked #HumanBehavior #InternalTriggers …see more