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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

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All human behavior — especially distraction — can be traced back to an internal trigger. The mind sends us signals and compels us to act so that we may escape discomfort. Think of it as our mind’s version of homeostasis. All our actions are responses to such triggers. We check Facebook when we’re lonely, we Google when we feel uncertainty, and YouTube out of boredom. If we remain unaware of our triggers, we are likely to get distracted by one thing or another. Our instantaneous responses make products like these habit-forming. Here are some ways I recommend getting the upper hand on distraction: -Note the sensation: Notice when you are distracted and name the emotional trigger. -Crowd out with curiosity: Be inquisitive rather than judgemental about your triggers. -Surf the urge: Give yourself a few minutes to sit with the sensation. Give it time to subside by bringing attention to it for a few minutes before allowing yourself to get distracted. Before you can beat distraction, you need to understand where it’s coming from. Do you have any other tips for overcoming distraction? #Indistractable #Hooked #InternalTriggers #HumanBehavior #BehaviorScience #Habits …see more

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