The Amul girl always makes me smile and think. By now she is iconic. She is #fearless , she has an opinion on a variety of subjects. She has a say in every consequential event in the country. Amul is one of the most appealing brands in India. Currently, there is increased awareness and interest in "buying local", but #Amul mastered local well ahead of time. Studying how this #brand was built is useful for any aspiring #startup building their brand. …see more