One reason why despite raising a lot of capital, some companies don’t make it is accelerating growth without identifying gaps in Product-Market Fit. 1. Meet customers in person - Ask the right questions to get the right answers. A most common mistake is to be swayed to believe that the customer is endorsing the answers that we want to hear. 2. Identifying what needs change - Should you change the product? Or should you change the target market? Change the price point? Or the customer experience? 3. Don’t take shortcuts to validate Product-Market-Fit. It is an iterative process. #FoundersDilemma …see more