Are newsletters DEAD?!☠ As a digital marketing pro on the innovative edge of tech and social media, I tend to think so, and here's why... Although newsletters are still a strong tool for internal communications, SPAM filters and new regulations are making newsletters more and more difficult to even enter the inbox of subscribers making the labor behind the strategy a painfully low ROI. Remember the last time you saw a sweet new pair of shoes or a jacket that you couldn't pass up? Was it in a newsletter, social media, or an ad? As social media and apps continue to improve while boosting accessibility and engagement, most organizations will transition to a community environment over a newsletter database - issuing newsletters on behalf of the platforms. Gated content continues to decline with a more open format for SEO, which is how most newsletters have been built in the past... So what's next? If you were my client, I would have you on a call to understand your target market, buyer personas, and where your audience "lives" so you can create the strongest campaign possible with the highest ROI. And who knows... it may just be a program on LinkedIn 😉 What do you think? Are newsletters just a haunt from the past?👻 If not, what's your favorite newsletter? #DigitalMarketing …see more