Views = vanity metrics It's candy. The sugar rush hits you when you people hit the likes. It's really tempting to consider likes as a yardstick of metrics. Especially if you're starting out. It does give you temporary wins. But the big win will come when you have an audience that comes back for more and more. When it comes to personal branding. It's not about how many views you gain. It can be used as a metric of growth. Can you sustain views over a period of time? But, it's pretty unrealistic to go for one viral hit. Go and build a brand. It has more legs. A brand allows you to build: - an audience - products/services - a business - gain visibility Don't be a one-hit-wonder. Build a trustworthy brand. Be a voice of substance. Not a voice of candy. #stringtheory on #personalbranding …see more