🍗 Old vs New Way of Linkedin Marketing Old: spamming people with bad sales pitch New: building long term relationships Old: connecting with everyone New: connecting with relevance Old: sharing links New: creating original content Old: consuming content New: creating content to reinforce expertise Old: liking post New: commenting like a conversation Old: treating LinkedIn like a CV New: treating LinkedIn like a top funnel Old: this is my job (ie listing their job titles) New: understanding their market and showing value You can keep using as traditional resume tool or leverage it as an effective marketing and sales tool. Are you old or new school? How are you effectively using LinkedIn? #stringtheory on #personalbranding …see more