❌Post 1 quality piece of content per month. ❌Adding anyone and everyone. These are super old school way of using LinkedIn. Here’s the new school way... Being a channel means being the trusted source in your industry. Being a channel means: 🍗 crafting content that’s relevant ... don’t push content for the sake of it, relevant content that educates and provides key value to your connections 🍗 volume matters ... so you can be on their feed. you don’t need to post everyday, but just enough to be on top of their mind. Again, it’s increasing the touch points of communications of your ideal client 🍗 relevant connections ... for example, If you’re in the coaching business and your key clients are 6-7 figures. You don’t add a Kfc employee. That’s not relevant. 🍗 data is key to creating your narrative ... are you using this to analyse your content and connection approach. Is it effective? Am I reaching the right audience? Old school tactics won’t get you anywhere. It’s true, I’ve only used LinkedIn for a few years but I created a channel and I’m getting inbound with the right connections. Thoughts? Are you old or new school about LinkedIn? #stringtheory on #marketing …see more