There was a lot of backlash for Rise of the Tomb Raider back in 2015. The game was exclusive for the Xbox One during the first year. Instead of shutting comments down— Microsoft and Crystal Dynamics turned criticism into excitement. And created the "Survival Billboard" Campaign: 8 gamers standing on platforms. 1 blizzard. Public control via a live internet stream. The results? 3.5 million viewers in just 22 hours! They used the oldest marketing tool known to man (a billboard). But with data and innovation, they drove maximum engagement. The audience quickly became part of the narrative. And in the end, millions bought the game. Give consumers an experience they won't forget. #justQ 🖖🏽🖤 …see more