GTA V is a gaming success story like no other. In 2013, Rockstar casually dropped a link to the GTA V site. The first trailer was released a month after. Rockstar stayed consistent for 2 years. They released exclusive pre-order packaging deals. Created a mural and placed tons of billboards and posters. They teased fans with gameplay screenshots here and there. They also answered tons of questions on their site & videos. It was enough to keep the audience intrigued & wanting more. GTA V earned $1 billion in its first three days. In marketing we like to obsess over viral moments: one massive drop, one viral video, or one successful moment. While those moments are great, they don't always result in sales. GTA V is still going strong 7 years later. Build brand. Build anticipation. Build relationships. It will last longer than virality. #justQ 🖖🏽🖤 …see more