I was invited to join a group in Milwaukee — black & brown leaders pushing for change. I said something in the group last week that went like this: I’m not sure if this will make sense, but this is how I think. Imagine a funnel. Like a sales or content funnel. You have top of the funnel, middle, bottom. Awareness all the way down to the conversion (or sale). Everything that is going on right now is top of the funnel. Protests, riots, videos sharing/showing experiences, etc. It’s bringing awareness to the problems that we are having. To the problems that have been there. A question that I would pose to the group is this… what does our funnel look like to bring about change? How do we convert? What is in the middle of the funnel? What is at the end? Because just like a business would never solely succeed from top of the funnel... lasting change will never happen if we only focus on the top of the funnel. Just something to think about. #justQ 🖖🏽🖤 #diversity #blm …see more